Ad Supply Changes Force Publishers to Build Direct Audience Relationships
28. heinäkuuta 2026 klo 08.36
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As ad supply decreases, publishers must shift focus from ad-dependent models to building direct relationships and understanding audience value through quality and data. This reinforces why audience development practitioners need robust audience definition, segmentation, and direct relationship strategies rather than relying solely on programmatic channels.
Selected and summarized by AI. Beta feature.
Source
The Ad Supply Crunch Is Here. Publishers Need to Rethink Scarcity -- What's New in Publishing