API's Approach: Evidence-Based Experimentation for Journalism Solutions
28. syyskuuta 2026 klo 10.30
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API's 80-year perspective emphasizes that effective journalism solutions emerge from understanding people closest to problems, using evidence to guide decisions, and sharing learnings across the industry. This foundational philosophy directly informs how audience development practitioners should approach audience research, experimentation, and team learning.
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Source
API at 80 years: Looking ahead to what journalism needs next -- American Press Institute