Beyond Vanity Metrics: Quantifying Civic Impact for Audience Development

14. syyskuuta 2026 klo 12.00

MeasurementEngagementAudience
Relevance9/10

This article addresses a critical gap in audience development measurement by exploring how to move beyond standard KPIs to capture the deeper civic and community impact of journalism. For practitioners, this bridges the measurement framework challenge of connecting engagement metrics to meaningful audience behavior change and community outcomes.

Selected and summarized by AI. Beta feature.

Source

Measuring civic value -- American Press Institute

Beyond Vanity Metrics: Quantifying Civic Impact for Audience Development | Audience Engagement for Journalism