Colombia's News Consumption: 58% Via Social, Mix of Traditional & Digital Creators

3. marraskuuta 2025 klo 12.49

Colombia presents a critical case study for audience development in Latin America where social media dominates news consumption (58%) but traditional outlets (Caracol, RCN, Semana, El Tiempo) remain central. Practitioners must understand this hybrid media landscape and influencer dynamics to effectively reach and engage Colombian audiences across platforms.

Selected and summarized by AI. Beta feature.