Colombia's News Consumption: 58% Via Social, Mix of Traditional & Digital Creators

3. marraskuuta 2025 klo 12.49

Colombia presents a critical case study for audience development in Latin America where social media dominates news consumption (58%) but traditional outlets (Caracol, RCN, Semana, El Tiempo) remain central. Practitioners must understand this hybrid media landscape and influencer dynamics to effectively reach and engage Colombian audiences across platforms.