Colombia's News Consumption: Social-First Audience with Hybrid Trust Model

14. huhtikuuta 2026 klo 20.19

Colombia's 58% social-first news consumption combined with trust in traditional media outlets (Caracol, RCN, Semana, El Tiempo) and digital personalities presents a unique audience segmentation challenge. Practitioners should understand this hybrid consumption pattern when defining audiences and developing platform strategies for Latin American markets.