Direct-to-Audience Strategy: The Ankler's Move Off Substack

29. huhtikuuta 2026 klo 09.19

The Ankler's migration from Substack to an owned platform with Passport highlights critical platform strategy decisions for publishers seeking to build direct relationships and control monetization. This case study illustrates the trade-offs between third-party platforms and owned infrastructure—a foundational audience development decision affecting acquisition, engagement, and retention channels.