Expanding Niche Podcast Audiences Beyond Local Markets

11. kesäkuuta 2026 klo 17.11

GBH's Big Dig podcast demonstrates a multi-platform audience expansion strategy by taking a locally-successful show on a national tour, illustrating how publishers can leverage content to reach new geographic segments and build engagement beyond their core audience. This case study shows practical application of reach extension and audience acquisition tactics for podcast-native content.

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