How Audiences Perceive News Creators & Influencers Across 24 Countries

14. huhtikuuta 2026 klo 20.19

This Reuters Institute research reveals how audiences engage with news content creators and influencers globally, providing critical data for understanding audience perception and reach across different markets. For audience development practitioners, it offers actionable insights on where creator-led news content resonates most and least, informing strategy on partnering with or competing against influencer-driven news distribution.