How The Economist Used 50 Pilot Shows to Validate Video Strategy
23. syyskuuta 2026 klo 10.41
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The Economist's methodical approach to video format testing demonstrates a disciplined audience development strategy: extensive piloting before full launch reduces risk and validates demand. For practitioners, this illustrates how to systematically expand content formats across existing audiences and leverage text-based talent for new engagement channels.
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Source
Economist video strategy: ‘We did 50 pilot shows before launching Insider’ -- Press Gazette