How The Guardian Used Data & Automation to Monetize Reader Relationships
15. lokakuuta 2026 klo 07.41
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The Guardian's Curation at Scale demonstrates how sharing first-party reader data and streamlining ad processes can directly impact revenue—a key monetization outcome in the audience funnel. For audience development practitioners, this shows the critical link between understanding your audience and creating sustainable business models that fund journalism.
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Source
Guardian boosted online ad revenue by simplifying process and sharing reader data -- Press Gazette