Major Publisher Shifts KPI Focus to 'Active Engaged Time' Over Reach
16. syyskuuta 2026 klo 09.40
MeasurementEngagementOrganization
Relevance7/10
Reach's strategic pivot away from vanity metrics like pageviews toward 'active engaged time' demonstrates industry-wide movement toward quality engagement measurement. This shift directly impacts how audience development teams should define success metrics and reorganize their measurement frameworks to prioritize depth over scale.
Selected and summarized by AI. Beta feature.
Source
Reach to cut editorial team by further 160 jobs as key metric becomes ‘active engaged time’ -- Press Gazette