Mexico's Media Landscape: Social-First Audience Insights for Publishers

3. marraskuuta 2025 klo 11.48

AudienceEngagementMeasurement
Relevance7/10

With 63% of Mexicans getting news via social media and 81% internet penetration, publishers need to understand this audience's platform preferences and behavior. Traditional media still influences, but the dynamic digital ecosystem requires segmented strategies balancing legacy and social channels.

Source

México -- reutersinstitute.politics.ox.ac.uk