Multi-Channel Strategy: Why Digital Decline Doesn't Mean Business Failure
30. syyskuuta 2026 klo 15.37
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GB News's 63% website visitor drop paired with TV revenue growth illustrates the critical importance of platform-agnostic audience development strategy. Practitioners should evaluate success across multiple channels rather than single metrics, and understand how different platforms serve different audience segments and monetization models.
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Source
GB News narrows losses despite 63% drop in website visitors -- Press Gazette