Passion Isn't Enough: Why Local News Orgs Need Strategy Beyond Commitment

9. marraskuuta 2026 klo 18.52

Student journalists producing quality local content reveals a critical gap in audience development: newsrooms focused on content quality often lack the organizational structure, skills, and strategy needed to build sustainable audiences. For practitioners, this highlights the importance of audience development as a distinct function separate from editorial, with dedicated resources and cross-functional ownership.

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