The Guardian Tests Multi-Platform Newsletter Strategy on Substack

14. huhtikuuta 2026 klo 20.19

The Guardian's experiment republishing its food newsletter on Substack demonstrates a practical approach to audience expansion through third-party platforms. This case study is valuable for practitioners evaluating whether cross-posting existing content to new platforms can cost-effectively reach untapped audiences, and how to use such experiments to inform decisions about platform-specific content strategies.