Video Content Drives Higher Pageviews in Local News: Finnish Study
13. elokuuta 2026 klo 09.24
EngagementMeasurement
Relevance7/10
A Finnish regional publisher's analysis of 8,400 articles found that video content—though used in only 4% of stories—generates significantly higher pageviews than text-only articles. This empirical data is valuable for audience development practitioners deciding content format strategies and understanding how format choices impact key engagement metrics like reach.
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