Why Product Innovation Alone Won't Save Journalism—Content Strategy Will

4. toukokuuta 2026 klo 10.21

This Finnish media analysis critiques the industry's obsession with product innovation (PDFs, design thinking workshops, customer safaris) while neglecting content quality as the real differentiator. For audience development practitioners, it's a crucial reminder that engagement strategies built on mediocre or unfocused content will fail—content strategy must drive audience development, not the reverse.