Changelog

• 16 Oct 2026 | Recast the three questions on Audience, Engagement, Measuring Success and Audience Development as why, what and how, with the question word in bold instead of a label, and reworded the Measuring Success questions and two of the AI-era questions on Engagement to fit
• 16 Oct 2026 | Added how Facebook's Instant Articles and Google's AMP tried to host the article itself in the platform era, how publishers walked away from both, and a line on platforms in What the arc shows, on Engagement
• 15 Oct 2026 | Updated The Project with my current role, a section on how the project has evolved, the current names of the four elements and a credit for Janis Kitzhofer
• 14 Oct 2026 | Added Facing the future with scenario work to the Toolkit, a six-step guide to the 2×2 scenario method with a worked example on the questions newsrooms face in the AI era
• 12 Oct 2026 | Added Janis Kitzhofer's Trust Pyramid by Axel Springer to the Toolkit
• 11 Oct 2026 | Started showing when each interview quote was given, beginning with the Marshall, Hicks, Flagstad Hansen and Hannukka interviews
• 10 Oct 2026 | Rebuilt Audience as Knowing Your Audience around the question of who a publisher chooses to serve: a definition with three questions, a five-era arc of how newsrooms have known their readers, present-day practice in audience research, segments and younger audiences, a future section on the audience of one and synthetic audiences, and a Toolkit box
• 10 Oct 2026 | Linked Google's decision to keep third-party cookies on Measuring Success, and moved Kirsi Hakaniemi's quote on naming the work to Audience Development
• 3 Oct 2026 | Rebuilt Audience Development in Organizations as Audience Development around the question of whose job it is: a definition with three questions, a five-era arc of where audience work has sat, present-day practice, a future section and a Toolkit box. The old address redirects to the new one
• 3 Oct 2026 | Added a pointer from Measuring Success to the new section on who owns the definitions
• 20 Sep 2026 | Rewrote Goals of Audience Engagement as Measuring Success around the question of what counts. The old address redirects to the new one
• 31 Aug 2026 | Broke the definition of engagement into three numbered questions, purpose, substance and practice, on Engagement
• 29 Aug 2026 | Sourced Facebook's 2018 News Feed change to the original announcement on Engagement
• 29 Aug 2026 | Added "The arc of engagement", a footnoted account of how the practice changed era by era, and moved the funnel, post-conversion and comment-section passages into sidebars on Engagement
• 29 Aug 2026 | Added a paragraph on the early audience development champions, with a Tow Center footnote, to Audience Development in Organizations
• 28 Jul 2026 | Attributed the five-era framing on Introduction to Audience Engagement, made asides collapsible and typographically secondary, and set external links to open in a new tab
• 27 Jul 2026 | Moved the project framing above the new history section and tidied the footnote presentation on Introduction to Audience Engagement
• 27 Jul 2026 | Added a section on how audience engagement evolved — five eras, a Nordic note on paying for news, and footnoted sources — to Introduction to Audience Engagement
• 13 May 2026 | Added a cover image to Change Management
• 12 May 2026 | Added an AI disclosure note wherever insights appear, and fixed the relevance dot so its tiered fill renders
• 11 May 2026 | Showed the relevance score as a circled number on insight cards and gave the list a stable sort order
• 10 May 2026 | Paginated Insights with a load-more control, sorted insights by the source article's publication date, and showed the publication name instead of the domain on cards
• 9 May 2026 | Added the News @ Knight Substack to the feed sources, dropped Baekdal Plus, and flagged external links on insight cards
• 7 May 2026 | Updated Introduction to Audience Engagement with AI context and moved the opening quotes on every page into summary cards
• 6 May 2026 | Added an "Updated" date under every page headline, set in small caps, and put the typography on a named set of variants
• 5 May 2026 | Reworked the site into an editorial print idiom: EB Garamond and Inter, warm off-white paper, a single forest green accent
• 3 May 2026 | Added page metadata, structured data and a sitemap so the pages surface properly in search
• 19 Apr 2026 | Added a sources modal to Insights listing every feed the project follows, added the WTF is SEO? feed, and compacted the home page insight list
• 17 Apr 2026 | Added "Top read of the week" to the home page
• 16 Apr 2026 | Published insights automatically from the hourly scraper and set insight cards to open the original article in a new tab
• 15 Apr 2026 | Showed the source article's title, rather than its URL, on insight cards
• 12 Apr 2026 | Added markers for new and updated paragraphs, and added a passage on partnering with community creators to Audience Development in Organizations
• 11 Apr 2026 | Rebuilt the component library on Atomic Design lines, added letter-spacing tokens, and added pull-to-refresh on touch devices
• 10 Apr 2026 | Showed the original article's publication date and time on insights, and moved feed scraping from daily to hourly
• 6 Apr 2026 | Added a relevance score to insights and AI-generated suggestions for updating the written pages
• 5 Apr 2026 | Added the feed pipeline that scores articles with Claude, along with manual URL submission and sources grouped by region
• 4 Apr 2026 | Published the Insights pages with tag filtering, and fixed the mobile navigation menu scrolling
• 3 Apr 2026 | Moved the backend to Convex, added the admin tools for editing insights, and added a table of contents to content pages
• 30 Mar 2026 | Unified the typography on design tokens and removed the hardcoded overrides
• 29 Mar 2026 | Used summary cards for the three home page sections and documented the text styles in the design system
• 27 Mar 2026 | Added the summary card to the audience engagement pages and set a global type scale
• 26 Mar 2026 | Migrated the site from Squarespace to Next.js, added a dark mode toggle, accessible tables, and underlined links by default
• 25 May 2025 | Added a paragraph about first-party data and a quote from Kirsi Hakaniemi to Audience – Who are we doing this for?
• 23 May 2025 | Added Credits to About / The Project