Defining Audience
Your target audience is not everyone.
Below you find audience models used in journalism, each with descriptions and links for deeper exploration. Every model offers a distinct lens through which your newsroom can define its audience and better understand their needs. After conducting research into audience engagement trends and interviewing leading audience experts, the following frameworks emerged as particularly trusted and effective within newsrooms.
User Needs
Align every story to a specific audience need so coverage serves a clear purpose.
User Personas
Turn audience research into memorable human archetypes that anchor everyday decisions.